Project Scope:
Redesign and create an identity system for a business, organization, or festival of your choice and include extensions across a range of applications.
Redesign and create an identity system for a business, organization, or festival of your choice and include extensions across a range of applications.
Inspiration:
Merrell, an esteemed outdoor brand renowned for its hiking gear and apparel, has an intriguing origin story. Its founder, initially a craftsman of cowboy boots, ventured into making hiking boots out of necessity, having failed to find the ideal pair. This initiative sparked the birth of the brand we recognize today as Merrell. Their commitment lies in crafting high-quality products, characterized by innovative and forward-thinking designs. Inspired by the essence of hiking, I sought to capture the essence of this activity—an endeavor that demands both boldness and humility, encouraging individuals to embrace courage while fostering a deep appreciation for nature.
Merrell, an esteemed outdoor brand renowned for its hiking gear and apparel, has an intriguing origin story. Its founder, initially a craftsman of cowboy boots, ventured into making hiking boots out of necessity, having failed to find the ideal pair. This initiative sparked the birth of the brand we recognize today as Merrell. Their commitment lies in crafting high-quality products, characterized by innovative and forward-thinking designs. Inspired by the essence of hiking, I sought to capture the essence of this activity—an endeavor that demands both boldness and humility, encouraging individuals to embrace courage while fostering a deep appreciation for nature.
Awards:
WORK 2024 National Juried Exhibition
WORK 2024 National Juried Exhibition
Winter Ad Campaign
Highlights the idea of getting outside and conquering the world.
Highlights the idea of getting outside and conquering the world.
Additional Touchpoints
Includes apparel, signage, and shoe box packaging.
Includes apparel, signage, and shoe box packaging.
Website Landing Page
Showcases the home page of Merrell's e-commerce website.
Showcases the home page of Merrell's e-commerce website.
